Fearless Teams Up With the NFL for Digital Transformation

To impact the largest number of people, we’ve predominantly worked with government agencies to improve their services. To expand our reach and broaden equity and transformation, Fearless is working with the NFL on several digital services projects for the League to broad impact on digital equity and transformation.

In a release from the NFL, commissioner Roger Goodell said partnering with intentional organizations is critical to the work of the League. The NFL is investing $125 million with Black-owned and operated businesses.

“Black businesses play a major role in our country’s economic prosperity,” Goodell said. “We understand these businesses have not always had the opportunity for exponential growth, so we are pleased to have partners like Ice Cube and his organization, CWBA, in a continued, collective push toward greater economic inclusion.”

Fearless’ engagement with the NFL is part of a larger League-wide initiative and collaboration with Contract with Black America (CWBA) Institute to identify opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spend to national Black businesses to help close America’s racial and economic wealth gap.

“We want to do more than just deliver software, but also optimize technology, processes, and culture to enable our customers to thrive in an ever-evolving digital world,” said Fearless COO John Foster. “This is an opportunity to change culture and create equity with an organization that has shown that they are working to diversify the NFL’s business partnerships.”

The world needs empathetic and inclusive ways of doing business. This work with the NFL is an opportunity to broaden the impact Fearless has, beyond the places we have traditionally done work.

This announcement was published independently of the National Football League. This release does not constitute or imply an endorsement by the NFL of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of NFL.