New CMO Strategy: How to Survive (and Thrive)

CMOs face extraordinary challenges, with less time than ever to get it right. For any new CMO, the first 100 days on the job are critical to success. This post — along with our 2024 CMO Outlook — acts as a handy guide for new CMOs on how to hit the ground running, providing practical tips for quick wins while navigating potential organizational land mines.

Across the corporate world, CMO tenure continues to decline, now down to an average of 40 months, over 50% less than the tenure of the average CEO and the lowest level in over a decade. This concerning trend prompts two key questions: What is driving turnover? And where should new CMOs focus to succeed and add impact quickly?

To learn more from Josh Buchholtz, Customer Experience Director, Slalom Consulting, please click here.

To learn more about Slalom Consulting, click here.