Awen Strategy

Awen Strategy partners with growth-stage technology and professional services companies ($3-50M revenue) to transform scaling chaos into strategic clarity. We help leadership teams build systematic frameworks across strategy, people, execution, and cash flow—preparing organizations for succession, acquisition, or sustainable growth. Founded by Jim Williams, ICF-certified coach with 21+ year of Army service and 20+ years of private sector operations experience, we specialize in serving Maryland's GovCon, Cybersecurity, and Cloud/Data Center sectors.