Digital Marketing Manager


Digital Marketing Manager

  • Provide Digital Marketing Technology and Data Support
  • Ensure proper integration of global customer marketing data, including consent data, with marketing databases and processes
  • Develop interfaces / API’s with internal and external platforms that are part of US brand campaigns
  • Contribute to functional design and data interface/ API design for marketing-related data
  • Lead technology design for specific consent-related functional development (e.g., third party email list scrub, third party API’s)
  • Design, develop, configure and support select components of the IT infrastructure required for successful digital marketing
  • Implement and integrate global IT solutions in support of US and International marketing efforts
  • Work with marketing platforms suppliers to close any technical gaps in the solutions
  • Scale solutions for use by multiple brands
  • Provide Marketing Technology and Data Consultation to Vendor, Brand and IT Teams
  • Design, review, build or consult on projects technical designs and high level technical deliverables
  • Act as a technology consultant during incident resolution and problem management / root cause analysis efforts
  • Actively participate in any service incident, related investigations or audits and be accountable for related follow up commitments
  • Provide digital architecture recommendations, including applications, information integration and infrastructure artifacts
  • Promote architectural consistency and re-use across projects
  • Provide digital marketing input to the Lilly community and share digital best practices across teams


  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type : Full-Time
Education Level : Bachelors Degree
Experience Level : Mid to Senior Level
Job Function : ""
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